FOR IMMEDIATE RELEASE
August 9, 2014
Boston, MA – TILT Lacrosse announced today that it reached a sponsorship agreement with Canadian native, Cam Holding. Holding was a 2 time All American at Grand Valley State and before graduating was drafted in the 4th round of the 2010 NLL draft. In 2014, he was selected 2nd overall in the MLL Supplemental draft. In July, Holding won a World Championship with the Canadian National team. He currently plays for the Colorado Mammoth (NLL) and the Denver Outlaws (MLL).
CEO/Co-Founder Jake Hubert, who has bridged the connection between lacrosse and its unique lifestyle off the field, believes that this collaboration is an excellent match for the vision of TILT Lacrosse’s brand and overall voice. As emphasized in the mottos, “party vision” and “the coop life”, the vision for TILT Lacrosse is to celebrate life with as much passion that is dedicated towards the game itself, through its designer, high quality clothing and edgy marketing tactics.
“Cam Holding is an explosive player, and is making quite the splash within the NLL, MLL and world stage. We are thrilled to have Cam join our Pro Team, alongside Jordan Hall”, says Hubert. “The addition of such a talented player to the TILT organization is an exciting move for us. We know Cam will well represent the company’s differentiating brand both on and off the field.”
“ TILT is the first lacrosse company to develop a brand that reflects the adult side of the lacrosse lifestyle", says Holding. "TILT products are high quality and represent what we're all about; being bold, loud and a lot of fun."
TILT Lacrosse launched late this March, and already is seeing success within the sport’s niche market. Its current products include tees, tanks and hats, and has plans of expanding to a complete head-to-toe offering. The company’s clothing directly reflects the zealous and social lifestyle of lacrosse, separating itself from the competition by approaching the market from a party life, young adult angle; creating a unique brand and experience for the customer.
Be sure to follow TILT Lacrosse and Cam Holding to see what transpires in the next year.
For Cam's training clinics and camps, visit Power Play Lacrosse.
View Cam Holding's Bio.